Why Do Most Teenagers Smoke Psychology Essay

Why Do Most Teenagers Smoke Psychology Essay Smoking is defined as the inhalation of the smoke of burning tobacco in cigarettes, pipes, and cigars. The smoke that inhaled contains about 4,000 chemicals, including cancer-causing nicotine, tar, and carbon monoxide, formaldehyde, ammonia and hydrogen cyanide (Martin T, 2008). Smoking is also an addictive habit that can have long negative effects on health, including mental and physical health (Nyholm C, 2009). There are many negative effects cause by smoking such as lung diseases, heart diseases, stroke and increasing blood pressure (Iannelli V, 2004). Tar is the brown, tacky material that left behind at the end of the cigarette filter. It makes a smokers teeth and fingers brown and coats everything it touches with a brownish-yellow film. Tar in the cigarette smoke paralyzes the cilia in the lungs and leads to lung diseases. For examples, emphysema, bronchitis and lung cancer (Martin 2006). Carbon Monoxide (CO) is a type of gas which is colorless, neutral and tasteless. When the level of carbon monoxide in the blood increases, it will decrease the ability to carry oxygen. It is harmful to the body at any level and it can cause death while long-term exposure at lower levels can lead to heart disease (Aiers 2007). Nicotine is an active drug which is also a stimulant that activates the brains rewards system can be found in cigarette. Nicotine induces feelings of pleasure and increases mental awareness when it reaches the brain. Nicotine also constricts blood flow to the heart, thus increasing blood pressure and heart rate (Besinger 2003). Hydrogen cyanide, a colorless, poisonous gas, is one of the toxic present in cigarette smoke. Breathing in small amounts of hydrogen cyanide may cause a person headache, dizziness, weakness, nausea, and vomiting while breathing in larger amounts may cause them gasping, irregular heartbeats, fainting, and rapid death (Martin 2008). There are many factors causing teenagers smoke such as peer pressure, the feel good syndrome, curiosity, and the power of role models. Usually teenagers start smoking when their best friend smokes, but this is not the only factor as parental smoking can make it seem normal to do, the media can also make it look more attractive, and sometimes teenagers have very easy access to tobacco products (Gorman 1996). Teenagers always look for approval and acceptance from their peers. Friends who smoke will always encourage them to smoke (Christensen SA, 2008). This become a strong force for teenagers start to smoke just to fit in with the crowd. Frequently they feel confident and pressured. Some teenagers believe that smoking makes them more popular, cool, attractive, sexy or strong. They just want to have a cool look when people around see them and did not think of the negative effects that will affect their health (Evans 2008). 2.2 Feel good syndrome Smoking is a way to avoid feeling unpleasant emotions such as sadness, distress, and worry. It can hide apprehensions, fears, and pain. This is accomplished moderately through the chemical effects of nicotine on the brain.  Nicotine is one of the main ingredients in cigarettes which are poison and as addictive as heroin and cocaine (Stevenson J, 2008).When smoking, the release of brain chemicals makes smokers feel like coping and dealing with life and stressful emotional situations. Nicotine in the cigarette will increase the level of good feeling (Dr. Annette 2009). 2.3 Curiosity Cigarettes are available everywhere and almost anybody can get them. Wanted to know how smoke a cigarette feels like is always stated as a reason for teenagers to try to smoke a cigarette. People always feel curios and wanted to try something new in their life at teen age. Because of the availability of getting a cigarette is easy and the curiosity of teenagers, therefore it increase the number of teenagers who smoke (Evans 2008). 2.4 The power of role models Teens are most influenced by other friends close in age or slightly older, including siblings. Many of them smoke because their parents are smokers (Christensen SA, 2008). Therefore, a person whose best friends or older siblings smoke is much more likely to try smoking. In some cases, this is because the person looks up to his friends or family members and wants to be like them. Some of them think that doing the same thing only they can join in with the people around them although they know is not good for health (Evans 2008). 2 2.5 Media Portrayals of smoking in the media are nearly all attractive. Many of the teenagers admire the actors will follow what the actors do by watching those movie or drama. They do not think of the negative effect of smoking on their health but just want to be like the actors. They also do not think carefully whether the action did in the drama or movie is good or bad but just do it. Besides that, smoking also appears in music videos. Cigars are mainly seen as a symbol that goes with living the high life (Harsanyi 2007). 2.6 Help losing weight For some, teenager thought smoking can help them to lose their weight. They will use being overweight as an excuse to smoke (Spitzer J, 2003). Instead of eating, many teenagers especially girls will choose to smoke a cigarette. This keeps their minds off from food. Some of the teenagers think that smoking can help them achieve the look they want. They learn about this weight control methods mostly from their friends, so they start skipping meals and use cigarettes to replace the meal. Smoking does kill craving for food, but it does not help to lose weight as many as they think (Hutton 1996). Methods to prevent smoking There are many methods to prevent teenagers smoke so that they will have a healthy life and prevent from getting some disease. Everyone should know the method and prevent the people around them smoke so that it would not affect their health. By prevent from smoking, people would have a longer lifespan and can live happily because of having a healthy life. 3.1 Governments role Country should make more efforts to prevent teenagers smoke. More information about the effect of smoking should show by public service announcements. For example, show some pictures that how the smokers lungs look like. The country should also enforce the rules so that teenagers could not smoke under age. Besides, the sale of cigarettes in the country also should decrease (Abel 2009).It is also necessary to have anti-smoking campaign especially for teenagers at school and public areas. Teen anti-smoking campaign will definitely be helpful. Professional doctors should be volunteers to talk about the negative effect of smoking during the anti-smoking campaign to the teenagers. Examples of the campaign are Taknak!!, Fight smoking and A Powerful Tool for Health Promotion (Siegel M, 1998). Those anti tobacco campaigns will motivate the youth to know the negative effects of smoking cigarettes on health, economy and mentality and benefits of quitting smoking. It may also motivate teenagers to stay away from smoking (Jacoby p.A19). In addition, anti smoking slogans are also used to influence those smokers to quit or prevent teenagers from smoking. There are many slogans use to prevent teenagers from smoking such as Too much smoke will leave you broke, If you cant stop smoking, cancer will, There are cooler ways to die than smoking and You smoke, you die early, you save the government money (Bose D, 2009). 3 3.2 Parents role Parents should give more information about the negative effect of smoking to their children since they are still young and small. Almost all the first time smoking happens before high school graduation. If teenager has not started smoking before he or she graduates, chances are he or she never will. That is good news because parents still have the time to influence their choices of not trying smoking (Witmer 2006). Parents also should set a good example to their children by not smoking. If parents smoke and do not want to influence their children, the only way to prevent their children from smoking is avoid smoking in front of them and do not smoke at the place where their children can see such as in the house or car (Mayo 2010). 3.4. Teachers role Teachers also play an important role in preventing teenagers smoke. As a teacher, the way to prevent student smoke at teen age are care teenagers more and give them more teaching on the effect of smoking. Besides, teacher also should observe the students and stop them from smoking if found out that they had started to smoke. More moral and religion teaching should be given to the students in the school so that students can prevent themselves from start smoking. The school should have more healthy activities so that student will have more time to participate in good activities (Carney S, 2007). 3.5 Develop self respect and confidence There are many reasons that why teenagers smoke and one of the reason is because of peer pressure. Most of them think that it is a way to look cool and be a part of the crowd. They have to instill enough self respect, esteem and confidence so that they do not feel the need for external approval. People around should help teenagers build up their friendships, shape a healthy body image and deal with stress, without thinking about tobacco use. By helping teenagers and let them have enough confidence to themselves, they would not think of changing themselves by smoking and thus, they can prevent from smoking (Worth 1999). Conclusion In conclusion, there are many factors causing teenagers smoke such as pressure, the feel good syndrome, curiosity, the power of role models, media effect and help losing weight. Having campaign, parents role, national efforts, teachers role and develop self respect and confidence are important in this case so that it can prevent teenagers to smoke. Smoking is not good for health and there are many negative effect of smoking. Therefore, teenager should avoid smoking and take care of their health. (1864words) 4

Maybe Later Essay -- Personal Narrative Creative Writing Essays

Maybe Later She’s sitting there, a blown-out shell as hulking and vacant and lifeless as the enchanted castles of my beloved fairy-tale stories. The television cries for attention, but her eyes refuse to acknowledge even its blatant wail. Behind tinted glass—is that smudged dirt or a protective coating?—eyes finally flutter open, the first sign of life. Are they blank? Do they beg for help or scream of past and present pain? I can’t say—I haven’t the courage to look. The world rotates around its axis three times an hour and I run with it. â€Å"Soccer cleats, water bottle, there you go.† â€Å"Fine—I’ll be there in an hour.† â€Å"Okay, groceries, post office, soccer practice . . . hmm . . . what do you want for dinner?† Family members dance around the kitchen in the ultimate test of agility to avoid tromping on another’s toes. â€Å"There’s nothing to eat!† â€Å"Love you—bye!† â€Å"Come back here! Pick that up right now!† A slap of the cupboard door, dashed kisses, and a sprint for keys—trip! crash! yell! A mad cacophony—entirely normal, unsettling, and dear. Grandma sits there. She has not moved. The eye of the storm? Or merely forgotten by time? Dad and I walk away from it all sometimes, releasing frustration in fruitless lament. Sometimes we laugh bitterly. Sometimes his words are a painful reminder of a happier and more carefree time. â€Å"I just had to get out of the house. Usually I can take it—but tonight!† His stride slows in failure. â€Å"I never wanted you to realize how different she is. I tried—I hoped you’d never recognize her illness. And pretending used to work. I’m—I’m sorry you have to see it now. She used to love to visit, you know, and you loved her back.† I strain to remember lost time and attitude... ...te and poofy dress waving a crystalline magic wand and saying the magic words as I am instantaneously granted love and patience and relief from guilt and dread. But there is no magic wand or sudden connection of love and understanding. There is no resolution of perfect peace. I stare at these words and am instead startled, not by supreme happiness or tranquility, but by a resilient hope. The world does not end with this page. I will push print and the world will go on, and I will continue to create my world. â€Å"Happily ever after† is unnecessary. Instead, maybe I will sit down next to her and simply speak. Tonight maybe I will kiss her cheek as she goes up to bed. Maybe I will hold her hand as she struggles up the stairs or joke with her, whether she understands or not. This is no end, and there doesn’t yet need to be—I’m still trying. to Current Contest Winners

Google Strategic Plan Essay

Abstract The paper aims to examine the strategic plan by Google and the company’s dominance on the internet. The report will leverage my earlier reporting information by synthesizing the information into an informed strategic plan. Scholarly articles and scientific literatures will also be used as a backdrop for the report. The findings from the report indicate that Google is sweeping the world and is currently a threat to Microsoft. The ability to provide relevant searches and link seekers to opportunities gives the company a competitive advantage on the internet. However, there are many companies competing for dominance on the same niche. Nevertheless, Google’s accomplishment is far-flung and long-standing than any other company imaginable. The report will conclude by providing recommendation with regard to Google’s organizational structure and its management systems. Additionally, in the same end, the study will provide informed recommendations for establishing a corpo rate diversification strategy for the company. Google Vision, Mission and Goals Google’s primary mission is to organize information and make it accessible and useful (Google, 2006). The company prides itself in the collection, synthesis, analysis and presentation of a range of information packages. Since 1998 when the company was invented from a minor search engine BackRub in the Silicon Valley, it has grown to serve the needs of the people around the world. Google envisions on becoming the greatest, most reliable source of web information. Through a powerful teamwork and pristine skills in science and technology, Google envisions in pursuing the edge of its expertise to come up with a competitive platform. The platform will be used in the provision of reliable information. Google’s aims to provide the best user experience through emerging technologies and geographies. Finally, the company’s objective is to attain a unique placement in search results focusing exclusively in solving problems and iteration of difficulties (Google, 2006). However, does Google live to the above promises? Is the  company’s overall strategy and operation in line with the advocated values to achieve its mission? Google employs a great team of professionals who are trained and equipped on particular areas on interest (Bamford & West, 2010). The culture at the company favors ability over experience just as stated on the company’s official website. Before a post is published into Google pages, it has to go through a selected span where it is analyzed by experts and potential flaws (plagiarism, authenticity and confidentiality of the information) identified. This requirement means that Google is committed to providing reliable information on the internet even as people grapple to present ideas online. Google’s privacy terms stipulate that keeping the web safe is a shared responsibility. As a result, it welcomes bloggers and site owners to bear responsibility in the provision of information. The Adsense program features a two-week verification process where it scrutinizes blogging information and ensures that provided articles and essays are at par with the recommended levels. What is more, the Google Safety Centre penalizes plagiarized information by giving it low preference in web search placement. Indeed, the company’s legal policy terminates any site that does not adhere to the stipulated provisions and does not use the pattern recognized by Google’s team. From the above initiatives, Google has succeeded in aligning its overall strategy to its mission and goals. Indeed, the company is every day working to improve the patent quality of its software by emphasizing on the need to transform the internet continuously by solving information needs by people (Fox, 2010). Google’s Approach to Creating a Sustainable Competitive Advantage One of the ten things Google knows as true (company’s philosophy https://www.google.com/about/company/philosophy/) is that focusing on the user comes before any other thing. Therefore, the company ensures that every change done will ultimately serve its users. The company takes complete consideration of its visitors whether trying a new interface or tweaking the look of the homepage. What is more, the company fights to ensure that placement in the search engine is never sold to anyone, courtesy of a great team. The effectiveness of this approach is unmatched and especially when it comes to evaluating the customer’s experience. The impact of clients in any organization is at best exclusive and Google offers no chances of compromise to customer service. Another approach by Google in the creation of a  competitive advantage is continued iteration of problems. The company does search and features one of the greatest research groups focused exclusively in solving problems. Because of collective efforts and teamwork, the company is able to realize results and create a competitive advantage over other Search companies in the industry (Levy, 2011). The continuous improvements realized by a committed and talented team increase the effectiveness in serving customers and ensuring that they are retained. The company’s dedication towards improving the search and placement helps the team apply what is learnt in products and services like Google Maps and Gmail. The competitive advantage leveraged by the company ensures that people access and use the ever-expanding information on a daily basis. Google believes that democracy works in the web. The Google search works because it trusts and knows that recognizing the growing need of people’s voice is critical. It, therefore, relies on the million of links and posts on the websites to help determine which contents offer exquisite value. The company assesses each website and link by using approximately 2 00 signals and a range of techniques like the RankPage algorithm (Levy, 2011). The ability to tweak each person’s expectations (a voice on the internet) with a classified technology (algorithm) has given Google a competitive edge in the Search and Placement industry. In the same vein, Google Inc. is open to the development of newer and more improved software because innovation takes place in the collective participation of informed programmers. Hence, Google’s absolute dominance is courtesy of competitive approaches and techniques. One of them believes that democracy on the internet should be acknowledged and respected. After five years in the industry, Google’s experts turned to information that was not readily available. After indexing more HTML pages, the company decided to leverage a unique approach of sourcing non-available information and exploring newer paths. This technique worked because it was a matter of identifying a person’s phone number, address and directory information on the internet. The efforts to integrate newer databases into the search allowed the company to find a breakthrough in the juggernaut that had roped the information age for decades. Over time, the company realized that these efforts required more creativity like; including academic journals, patents, news archives and millions of books and images. The above efforts allowed the company to realize a competitive advantage. While many  companies dwelt in the obvious, Google found opportunities outside the ordinary and brought information across the world (Lynch, 2006). Finally, Google has employed significant efforts and creativity to ensure its position on the web is recognized and maintained. By integrating solution providers to opportunity seekers, the company realizes the potential in connecting people. What is more, the company is every day renewing its organizational structure and business processes to ensure the web is a place for all. The company’s strategy is to ensure the variety and quality of information and services is felt even in the far-flung areas of the globe (Vise & Malseed, 2005). The next part of this report describes Google’s efforts in the corporate strategy. How does the company incorporate strategies like vertical integration, diversification and globalization? What is the effectiveness of these efforts? Google’s Efforts in Corporate Strategy Corporate strategy is a fast-growing component in production. The strategy helps a company to identify loopholes and bridge the gaps through informed decisions (Thomson & Thomson, 2012). Indeed, there exist three distinct corporate strategies; globalization, vertical integration and diversification. Luckily, Google as the web king has incorporated all the three strategies in the provision of accurate and reliable information. But how has this been achieved? I.Vertical Integration Vertical integration is a combination of two or more stages of production by separate company into one company (Thomson & Thomson, 2012). Google has formed a close relationship with Facebook and YouTube. The company holds that the best approach to maximize the value of stakeholders is to maintain a long-term focus on emerging fields on the internet. As a result, the company finds Facebook and YouTube equally powerful in connecting and influencing the web in the modest fashion. Although both platforms are formed at the very foundation of Google, they required trusted identification by people signing in. A Facebook account will demand the yahoo or the Gmail sign-up email, and YouTube is exclusively strict with the Gmail account. The vertical integration between Google and Facebook has established the internet creating a long-term economic gain alongside  serving users and providing relevant information. Google explores areas far from its path of production while at the same time owning the entire operational chain. Although Google relies heavily on Facebook and YouTube, the two platforms are formed under a basic pinnacle of Google. Users have to search ‘Facebook’ and ‘YouTube’ in Google search page to access and use the platforms. This means that Google owns the entire production chain with slight limitations to usage and exploration. II.Diversification Google has invested in a range of assets in efforts to reduce non-systematic risk. When the company launched Gmail, it realized it had more space than any other email software available (Google, 2006). The company had to employ newer teams and techniques to realize even higher standards for email storage. The above efforts have catapulted Google into the attention of a global audience with millions of sign-ups every day. The company has mixed a variety of investments within its portfolio like Google Maps, Books and Images making up a force the world will reckon. The ability to come up with newer options has dealt with the risk of changes retaining a large base of clients and users. What is more, although Google Inc. shares common goals and objectives, the entire team is highly diversified as noted in the culture section ‘we speak diversified languages and come from all parts of the world’. The nature of diversity for the company has created a 360-degree, end-to-end network. Google strives for open culture through diversity by ensuring that its employees recognize and support inclusion of cultures and languages. In its weekly-all hands meetings, the company asks questions and shares opinions and ideas on common problems. Google’s offices and cafes are located everywhere so as to encourage interactions between Googlers and other teams of people (Google, 2006). Diversification is an indispensable component for the corporate strategy. The technique allows any company to stretch beyond bounds and leverage information available outside recognized boundaries. Therefore, Google in its vision and aspiration for the future has leveraged diversification as seen in the above cases improving operational processes and performances. III.Globalization International integration in the exchange of ideas, products, worldviews and other aspects of culture is a critical step of corporate strategy. The  e-commerce platform in Google as evident by online merchants and the Adsense program shows strict adherence to globalization. Google has extended to other parts of the world by allowing everyone across the globe to come up with a blog (Blogspot) and sell merchants online. What is more, Google supports conventionally designed e-commerce platforms like WordPress and Joomla. Google Inc. recognizes that globalization is acknowledging and respecting business innovations and revolutions within the entrepreneurial sphere. Google generates every dollar from advertising sales and has continuously focused on this the market with undivided attention (Yaegar & Sorensen, 2009). Google executives expect that as its presence grows in other countries, the bottom line of the company will follow suit. Luckily, without limiting options to its growth, Google has allowed many other companies to expand entrepreneurially through sales of products. EBay and Amazon are the most common merchandising platforms that offer immense value to shoppers. By connecting these platforms to the wider global community, Google’s commitment to globalization is bespoke. People have to make buying decisions every day, and Google as a company realizes that and gives everyone a chance to write a review or make a purchase for product(s). What is more, it fully supports and acknowledges ecommerce and serves to ensure that the shopping needs and concerns by people are met. Some data on Google’s financial status indicate that it receives less than two-thirds of all income domestically (Wright, 2012). However, these incomes are slated to change dramatically with changing operatio ns globally. This argument supports Google’s corporate strategy plan to globalization. What is more, it creates knowledge and insight about globalization allowing businesses to associate and interact with Google in a competitive fashion. The next part of the report examines recommendation that should be adopted by Google. These are the proposals that will serve to ensure that resources can be better leveraged in the creation of a sustainable and competitive advantage for the company. How Google Resources can be better aligned to create a Competitive Advantage Google should first take advantage of its channel function. What in the search results motivates users the most? For example, the test of Google video as offered by professionals indicated that Google sales grew up to 79% from the year 2006 (Levy, 2011). However over time, the growth rate has been consistent with limited potential for extreme growth  rates. Nowadays, Google videos are not the perfect preference by users but an alternative option (Levy, 2011). Sources like YouTube and Vimeo have taken exclusive control of this important component. Google Inc. should take advantage of its channel function by considering its first approach of verifying videos before display. Uploading of videos in Google should be a comprehensive process. Every person can upload although Google should take exclusive measures to ensure the footages meet recommended standards. What is more, each video should feature its span on the web to ensure out-dated information do not fluff Google. This recommendation supports that having standards ensures quality attracting more users and clients. What is more, Google’s BlogSpot has an excellent performance because Google terminates inappropriate and undercooked blogging platforms. The measures by Google on blogging spheres should be extended to video and footage portfolios. This would serve to ensure that YouTube and Vimeo are the only competitors who can be eliminated gradually through Google’s collected efforts. Early 2009, technicians at Googlepex designed a plan-code titled Project Oxygen. The Business Post at New York Times states that the mission by Googleplex was to design a program that was far more important than Google Inc. and the next search app (Bryant, 2011). Therefore, as the only data-mining giant, Google began to analyze feedback surveys, performance reviews and nominations for top positions at the company. The company correlated phrases, praise, words and complaints. Years later, the plan did not see the light of the day, let along being tested. The New York Times recommends Google to revisit the Project Oxygen plan as advised by its statisticians. The project will be an alternative option for the company in creating a competitive, non-challengeable presence on the internet (Bryant, 2011). Additionally, Google should consider expanding its collection of quality metrics. The acting director at the United States Patent and Trademark office Dr. Focarino recommends the company to come up with a plan that is far much inclusive (Focarino, 2013). The director identifies that the search provides more than enough opportunities for business growth. As a result, he observes that creating a team across the globe, 195 countries, will serve to ensure that the company throws the net far and wide. What is more, expanding the collection of quality metrics will serve to ensure that Google’s resources are better aligned to realize a competitive advantage in the Search Results  and Placements. There is a range of recommendations regarding Google’s dominance on the internet. Forbes states that Google as the powerhouse should initiate projects in technical universities across United States. Other recommendations are dear and near to the hearts of Google executives. There range from performance and operations to organizational structures and management systems. The next part of this study paper examines how organizational structures in Google can be aligned with management systems to realize the above recommendations. What is the relationship between Google’s organizational structures and that of its management system? How can the two be aligned to realize the above proposals? Aligning Google’s Organization with Management Systems to Realize Results The executive level at Google is uniquely positioned for the management of the company. Larry Page is responsible in leading the company’s technological strategy and developing products (Google, 2006). The executive chairman Eric Schmidt cuts the image of an executive with loyal adherence to the company from its yester years as a startup in the Silicon Valley. The list trickles down to the co-founder Sergey, Senior Vice President Brummond, Financial Officer Patrick Pichette and others like Craig Barrat, Alan Eustache, Rachel Whestone and Salar Camangnar for senior positions. The powerful executive structure means that the above recommendations like the development of Project Oxygen and creation of quality metrics can be met. Aligning organization structures with management systems involves identifying skills and pristine technology talent in people and allocating them roles in the company (Fox, 2010). The management should value talent over experience in efforts to realize a long-term goal for Google Inc. The above recommendations can be met if the company sources the exquisite talent in specified fields and supports their decisions with regard to changes and innovations. With the notion that success stems from risk, the company should bear risks and ensure that the desired expertise in management is identified and leveraged to solve common goals and meet emerging needs. Many have recommended reasons for Google’s success and some view it in complete admiration. Therefore, this means that the company is at the pinnacle of attention and adulation by any metric that you choose. The company should work to maintain the past and current success by identifying opportunities for growth as recommended. The organizational structure should ensure that  powerful programs (Project Oxygen and Expansion of Quality metrics) are realized with the right company culture. As the world of technology takes unprecedented twists and turns, the organizational executive should strive to predict the changes by recognizing talent. What is more, the working atmosphere should be designed to improve both the quality and variety of services. Recommendations for Google’s Diversification Strategy Google as a growing platform faces many opportunities for establishing a corporate diversity. However, it is equally imperative to note that any extension should be limited within the ability and scope of the company. The company should consider limiting their services to targeted audiences with no limitation to race, cultures and ethnicity. The only determining mantra should be that of usage and quality regardless of nations and divisions. What is more, Google should consider establishing itself in other areas such as commerce in software and development (Bamford, 2010). Monitoring strategic development and planning in other areas must involve contingency just in case of competitive threats. Offering support in software and development business will position the company uniquely because of it proven success. What is more, emerging companies will leverage their services because they recognize Google as a classic backdrop to exquisite technology. Google should revisit its current init iatives. The customer service and support team at the Company are exclusively automated. This means that customers who express claims are not put into direct contact with experts. Rather, they are given responses by automated systems. Although this is effective in dealing with bulky issues at the customer service desk, it falls short of quality. The WordPress community help is a classic model of what Google should consider. The community at WordPress allows experts and professionals to create profiles and offer help on behalf of the company. WordPress as a company offers incentives to ensure that the voice of customers is felt and needs addressed in the desired fashion. Google should therefore consider the above models to uphold quality in customer service and eliminate frustrations faced by automated responses. Every need and concern by clients is unique. Google diversification strategy is a close topic for this report. The approaches used by the company like those of inclusion and cultural diversity are the best imaginable. Nevertheless, they  are open to judgment. Psychologists argue that differences in backgrounds and cultures limit performances and especially if the shared goals serve the interest of many (Lynch, 2006). Google’s objective is to provide universal information and make it accessible and fulfilling. However, the foundation of the information is subject to values as advocated by varying cultures. For example, a post in Google might support why pork is the best meal for given occasions and circumstances. A Muslim professional at Google might fail to uphold and award the post’s argument although it is his best interest to serve the Company. This is just but one conflicting idea faced by the Google diversification strategy. Conclusion The report has successfully explored Google’s mission, values and goals. The study has gone further to describe Google’s approach in sustainable competition and corporate strategy. What is more, the essay has documented the effectiveness of the efforts by Google in corporate strategy in areas like vertical integration, globalization and diversification. It was within the best interest of the paper to project recommendations regarding the alignment of Google’s organizational structure with that of its management system. What is more, the study offered knowledge on the company’s senior level and their functions in the execution of strategic management. Finally, the report navigated across business areas where Google should establish itself and sections that need to be revisited. The above observation and analysis as supported by scholarly articles and scientific literatures surmises the report adding knowledge and insight into Google Inc. References Bamford, C. E., & West, P. G. (2010). Strategy: Sustainable advantage and performance. Canada: South Western Cengage Learning Bryant, A. (2011). Google’s Quest to Build a Better Deal. Business Day. New York Times. Retrieved From http://www.nytimes.com/2011/03/13/business/13hire.html?pagewanted=all&_r=0 Focarino, A. N (2013). Comments of Google Inc with Regard to Draft Operational Plan for 2014 – 2018 Fox, V. (2010). Marketing in the age of Google: A non-technical guide to search engine strategy. Hoboken, N.J: John Wiley & Sons. Google (2006). 10 Things We Know to be True. Google Inc. Retrieved From https://www.google.com/about/company/philosophy/ Levy, S. (2011). In the plex: How Google thinks, works, and shapes our lives. New York: Simon & Schuster. Lynch, R. L. (2006). Corporate strategy. Harlow, England: FT/Prentice Hall. Stross, R. E. (2008). Planet Google: One company’s audacious plan to organize everything we know. New York: Free Press. Thompson, A. A., & Thompson, A. A. (2012). Crafting and executing strategy: The quest for competitive advantage: concepts and cases. New York: McGraw-Hill/Irwin. Vise, D. A., & Malseed, M. (2005). The Google story. New York: Delacorte Press. Wright, S. (2012). Competitive intelligence, analysis and strategy: Creating organizational agility. London: Routledge. Yaeger, T. F., & Sorensen, P. F. (2009). Strategic organization development: Managing change for success. Charlotte, N.C: Information Age Pub.

Case Study on Rondell Data Corporation - Free Essay Example

Sample details Pages: 2 Words: 747 Downloads: 1 Date added: 2017/09/12 Category Advertising Essay Did you like this example? The Growth of Rondell Rondell Data Corporation was founded in 1920 by Bob Rondell. Its inception was based on Rondell’s invention of several electrical testing devices. During the 60’s the company had increased its business to include data transmission equipment. Rondell data Corporation had a reputation of being a source of high quality innovative designs. By 1978 they had two major lines known as Broadcast Equipment and Data Transmission, with broadcast equipment accounting for 35% of the company sales, and Data transmission blossoming with increased demand for highly specialized and innovative designs. Sources of Conflicts The conflicts in Rondell started gradually as a result of increase in disputes between research, engineering sales, and production staff over the last few years. The disputes seem to center on the problem of new product introduction, and are focused on the engineering department. There were communication issues between departments and upper Management. Rondell’s outdated organizational structure contributed also to the conflicts. The structure in Rondell follows a strictly functional approach. Don’t waste time! Our writers will create an original "Case Study on Rondell Data Corporation" essay for you Create order Rondell also lacks the cohesive and clearly organized structure required of a large company. As the company was growing, the different departments were also growing, but at different rates and interactions were changing disproportionately. The engineering, research and development departments bore the brunt of this irregular expansion, because the workforce for the engineering department is distributed among other departments. This leaves them without a clear mission or purpose and the chain of command is therefore unknown. For instance the engineering services are bogged down by the details of managing its disparate components and employees instead of increasing the product line under their direction. The Organizational Design at Rondell The organizational structure in Rondell was based on several beliefs, such as length of employment which is the basis for selection of key individuals. There was no formal structure and there was little regards for hierarchy. Each department was required to take care of its members regardless of the impact it may have on the organization. Rondell has a very close family tradition, yet the culture of uncooperativeness still exists among its different departments. It is noted that the firm had experienced a number of disputes between research, engineering, sales, and production people, and each department had blamed the other for Rondell’s decline in profitability. When Rondell was founded in 1920 as Rondell Equipment Co. , the Organization’s values based on tradition of â€Å"a long-standing reputation as a source of high-quality, innovative design† led to an elitist mentality. Rondell’s employees boasted that they were the best and performed so well because of the family spirit within the old organization. This traditional Elitist model made it hard for the organization to adapt to growth and rapid change. According to (Reimann Wiener, 1988) â€Å"The real test of the effectiveness of a corporate culture comes when the organization’s environment changes. Sometimes a strong culture can be like a millstone around the neck of a firm that is trying to respond to environmental changes†. As the Company grew and added second generation employees, a more formalized structure was needed. The strong â€Å"family† culture had become dysfunctional, giving way to divergent subcultures. Recommended Design Changes According to Cook, Hunsaker Coffey, 1997, p. 87. Rondell has a typical organization by function. This structure works best in a company with few and similar products, but depends on managerial control and coordination. This is because all functions are working toward the same goal which is- develop, build, and ship the product. In addition this design is most effective when departmental tasks are relatively independent of each other. Basically this design is best suited to encourage specialization. Another issue meant to be addressed is the fact that the entire performance system enabled, and indeed seemed to encourage individuals to see their own performance as separable from the enterprise as a whole. Below are my recommendations: †¢ Rondell should make strong emphasis on Team building, Team participation, and decision making. †¢ A cross-functional approach should be taken to accomplish key company tasks such as new product development. Retain the services of a qualified consulting team to help the management team †¢ An organizational design process should be initiated to determine the best organizational structure for the company. †¢ Engineering services should add a project management function to aid the team in coordination, planning, and monitoring the project process. References 1. Curtis W. Cook, Philip L. Hunsaker Robert E. Coffey, (1997, p. 87): Management and Organizational behavio r 2nd edition. 2. Reimann, B. C. Wiener, Y. (1988). Corporate culture: Avoiding the elitist trap, Business Horizons, 31, 36-44.